The Search Engine Optimization (SEO)
Search Engine Optimization or SEO is a process to make changes to your website (website structure) and the page (code and text) that can facilitate the Search Engine to “see” what’s in the back.
SEO is also an idea to make changes to the website so that you can attract more visitors who are interested in what you offer.
If you sell books, those that are interested in video games or online games will not be able to help you because they will not be interested to buy your products
The steps to set up your site
1. Do not take the Frame-sets on your site.
HTML Frame-sets can be fun for some people but the frame-sets can also disrupt Search Engine.
When a spider or a robot used by the Search Engines visit your website which uses frames, your best hope now is that a robot or spider visits your website will take the text you enter in between the “no frames” that are in the frame-set that you make.
The “no frames” in the running for any posts to show who I do not have a browser that can read or see the frame perfectly.
Usually people will put any posts in the “no frames” such as “This site is created by using the frame, use a browser that supports frames.”
there will be a timein which code frame used is the new code and some of the old browser does not support it and most people now assume the frame is the code that “old” and does not deserve to be used.
2. Keywords strength.
The first thing at the time of making your website is find out what keywords you will use to attract visitors to the website / your site.
In addition to the sense that there is (to put yourself as a visitor your site), use of facilities or equipment “search keywords” can help you to get the following information:
* How often people search using the keywords you want.
* How many websites use the same keywords with which you use.
* The keywords that match the category you want.
* Writing for the wrong keywords when people them.
Information above is not easy to get and usually the company or the person who will need to pay to get information, so take advantage when the selling price is still low.
Marketing that targets your visitors, such as using a fishing secret … you can get more fish in the appeal you do not have a secret.
3. Structure of website or a site effectively.
Search Engine website and web page by following the link on another website – so that the website or sites you want to find in the Search Engine, you must have links (inbound links) on another website that the website or go to your site.
To ensure the Search Engine can visit the main page of your site, you should put links on all pages on your website so that a spider or a robot used by the Search Engine can mengunjunginya.
One way to answer this is to create a page that contains a “site map” of the website or your website.
The page “Site Map” is a page that contains all the links on the website or your website. The page “Site Map” must be able to access the website’s main page or your site.
4. Be careful in using Flash or DHTML components
The use of Flash and DHTML, especially as the menu on the website or make your site Search Engine experiencing difficulties in exploring the website or your site and “Site Map” can help you solve this problem.
5. Write content of the website / your site.
There are 4 spot on the web site / your site where your keywords should appear.
* On page
* In the META tags description
Example: <meta content=”deskripsi short on your website “name=”description”>
* On your site the page headings (H1 – H6)
* In the list (tags) and paragraph (tags) of your web pages / sites.
Do not use keywords that you want too much, write the sentence you want as normal and may use these keywords in accordance with the words you write. If you write too many keywords on a web page / site, you can remove the ban or by Search Engine from the list.
6. Notes on Meta Tags
There are times in which the meta tag “keywords” affect the results of Search Engine. But not right now a target and Search Engine does not start to use it because the results did not produce the right target and too many people misused it.
Concentration to both the content of the website, the title page and build the appropriate links.
7. Building Links
Main things that can raise the position of the web / your site in search results Search Engine is the number of inbound-links that go to the web / your site, and the number of “quality of links” that go to the web / your site.
8. What are quality links?
Quality Links are links that originate from the web-a large number of web visitors. A good way to find out whether a website popular or not (according to Google) is the Page Rank / PageRank of each web / site.
Google gives a page rank for web / site from 0 s / d 10 where websites such as Google.com, Macromedia.com are ranked 10 and on some website that does not have inbound links have a point-rank 0.
-Getting inbound links from a web page that has the rank (PR / Page Rank / PageRank) 7 more than the feel-you get inbound links from a web page / site that has a ranking (PR / Page Rank / PageRank) 4.
PR / Page Rank / 7 to the top of the PageRank is very rarely found in, but the web page / site that has a PR / Page Rank / PageRank 1 s / d 6 is very easy to find. It seems there is a requirement that the assessment in determining PR / Page Rank / PageRank of a web / site, from 5 to 6 is easier than 6 to 7.
9. How do I find out the PR / Page Rank / PageRank of a website?
For PC users, the easiest way is using the Google Toolbar where you can see PR / Page Rank / PageRank when you visit the website.
Other way is to look at the web site or sites included in the ranking of the 10 most visible as the search results when you search for things that interest you and see if the site or sites have inbound link to your website or sites.
concentrate your search on Google because Google is a Search Engine that followed by other Search Engine in the Internet such as Yahoo, MSN and AOL.
10. What you put in links to make a difference.
When the switch or website link with other sites, is suggested in the code to your link so that they can easily take the code and put your link on their web site. In addition to ease, you can also control the link is used.
Words used in the links is important to re-Categorize your site or sites in the Search Engine.
So always remember to include the keywords that you want the code in your link.